New St. Elmo’s Mitchells Plain store offers consumers the ultimate in unique restaurant dining experience

Johannesburg, 19 April 2012 - The new look St. Elmo’s restaurant, recently opened at the Liberty Promenade Shopping Centre in Mitchells Plain, is set to provide residents with a modern dining experience, the ultimate in quality Halaal meal offerings and melt-in-your-mouth appetisers that satisfy any craving.

The open plan dining area of the restaurant provides friends and families with the option to enjoy a wholesome meal in the relaxed and casual environment of the store, while there are secluded booths for those who prefer to enjoy their meals in private. The quick service take-away option is also still available for on-the-go consumers.

Taste Holdings Food Division CEO, Christo Calitz says that the decision to open a St. Elmo’s restaurant with the new look was motivated by market trends.

“The restaurant has been repositioned to incorporate St. Elmo’s updated state-of-the art new look. This includes a fresh new logo design and signage, combined with colourful new menus and in store imagery designs, as well as innovative new products.”

St. Elmo’s has developed a ‘quality culture’ which encompasses their passionate drive for service and market leader excellence, in understanding our consumers’ needs.

St. Elmo’s Mitchells Plain store owner, Mr Redaa Osman, says that he and his team aim to make the store a household name in Mitchells Plain by building on the brands core qualities.

“Having been in existence for over 25 years, St. Elmo’s is renowned for its delicious food, great quality, affordable prices and outstanding customer service. These are qualities which I embrace, and plan to bring to the daily operations of the restaurant. Customers who visit St. Elmo’s Mitchell’s Plain restaurant can therefore be assured that they will enjoy delectable food in a warm and relaxing environment,” he concludes.

For more information on St. Elmo’s, please visit their website at
Editor’s notes
St. Elmo’s Mitchell’s Plain restaurant is situated at the Liberty Promenade Shopping Centre, corner AZ Bernard Drive and Morgenster road, Mitchells Plain. To book your seat and satisfy your appetite, call the store on 021 376 6086.

Issued by          :           Kelly Webster
                                    PR Worx
                                    011 896 1818 / 072 204 4920

On behalf of       :           Christo Calitz
CEO of Taste Holdings – Food Division
011 608 1999