New Nashua television adverts captures public imagination
When Nashua Limited decided to try something different with their new marketing campaign, they had no idea just how popular their office antic adverts would become. The four new TV adverts from Nashua have already made a considerable impression on the general public since being released, with their “Boss Tennis” advert having been rated as one of the top five adverts in the world by the website bestadsontv.com.
The new marketing campaign has also attracted considerable attention on the information highway, with an average of 3 100 views per week on Nashua’s YouTube channel, 2 995 views per week on the Nashua website through their ViewTube channel, and over 45 080 unique views on mobile phones.
The adverts, which were devised by Nashua’s advertising agency DoJo115, offer an effective and humorous look as to how Nashua’s Smarter Office Solutions can help its customers to have more fun in the office, by saving them time, money and putting them first.
The adverts introduce four games that can be played at the office, including a round of Water Cooler Roulette, Sticky Note Touches, Crossing the Line, and even try their hand that the daring game of Boss Tennis.
Nashua Marketing Director David Hallas says that the success of the adverts thus far proves that the campaign has had the desired impact.
“We are extremely pleased to note the immense buzz that our new television adverts have attracted, which demonstrates that the unique concept behind our new campaign has really captured public imagination.
“It has also added value by attracting interest to the newly launched Nashua website, with average visitors to the site doubling over a two day period shortly after the release of the campaign.”
Hallas concludes that in line with its innovative and successful advertising campaign, Nashua will continue to be at the forefront of solutions and innovation.
“The advertisements are just another way of showcasing how Nashua’s Smarter Office Solutions can save any organisation time and money. Nashua remains committed to ensuring that our customers remain at the top of their game by offering solutions that benefit any business scenario.”
For more information on Nashua or to view their new TV commercials, please visit their website at www.nashua.co.za.
Editors’ Notes:
About Nashua:
Nashua Limited is the leading distributor of digital office automation equipment and document output solutions in Southern Africa. Through its 60 offices based in various regions in South Africa, they supply and service a wide range of products which include black and white and colour multifunction devices and software solutions to the South African market.
Issued by : Chantal Riley
PR Worx
011 896-1818 / 083 380 5901
On behalf of : David Hallas
Marketing Director
Nashua Limited
011 232 8000
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