Maxi’s branches out into Durban CBD

Johannesburg, 22 September 2011 – Maxi’s recently brought its unique mix of a family oriented atmosphere with wholesome and delicious food to the Durban central business district (CBD), with the opening of Maxi’s Durban Smith Street.

Maxi’s Durban Smith Street owner, Tandokazi Kali, who was previously involved in the construction of the King Shaka International Airport, notes that her experience as a regular patron of the franchise motivated her decision to change careers and start up a Maxi’s store in the Durban CBD.

“I was a regular customer at Maxi’s, and was always captivated by the quality and variety of meals the restaurant had to offer. Subsequently, I noticed that there was no Maxi’s in Durban CBD, and decided to pursue this opportunity and introduce the brand to the area. Opening up my own franchise has always been a dream of mine.”

Kali adds that she is completely committed to the long term prosperity of the store.

“I view this investment as a long term career choice, and thus, I plan to ensure that the restaurant is an outright success, and realise a good turnover by the end of this year.”

Christo Calitz, CEO of Taste Holdings Food Division, concludes that the new store opening forms part of a wider Maxi’s strategy to branch out into urban areas.

“Consumers living closer to central business districts are eager to dine in restaurants which offer a wide range of food and impeccable service at affordable prices, and thus, there is vast potential in having a Maxi’s outlet in areas such as the Durban CBD.

“I firmly believe that patrons close to the Durban CBD will embrace the new store, and a loyal customer base will be quickly built up, as new customers savour Maxi’s offering of quick, attentive service and freshly prepared meals in a relaxed, welcoming environment.” 

For more information on Maxi’s, please visit their website at www.maxis.co.za. 

Issued by          :          Madelain Roscher

                                    PR Worx

                                    011 896 1818

On behalf of       :           Christo Calitz

                                      CEO of Taste Holdings – Food Division

                                      011 608 1999