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A business plan means business W hen starting a business there are many factors that come into play that need to be analysed to ensure its success. Price, place, promotion and product are but some of the important aspects in the business mix that need to be planned and executed meticulously. In the flurry of dynamics to consider, many entrepreneurs tend to forget that having a business plan to drive the business processes is actually the most crucial, regardless of the sector type. This is especially true in franchising. Even though the franchising model affords owners the benefit of added support that is rooted in an established foundation, the business plan is just as important as in any other industry. Sally J’Arlette – Joy, the franchisor of Sandwich Baron , shares more on the importance of a business plan for the franchisee and the franchisor. A business plan is basically a document that summarises the operational and financial objectives of a business. Additionally, this...