Setting the standards in franchising For many entrepreneurs, the concept of franchising is a lucrative one. With its foundations set in place and a proven track record to affirm its credibility, this business model is ideal for those who want to start a business that affords added support while still allowing them to make it their own. It is, however, important to note that with the support extended to new business owners, standards are also set in place that need to be met – allowing only so much room for originality. National Operations Executive of The Fish & Chip Co, Werner Hedder, shares more on these standards and why it is important for franchisees to meet these within the group. In order to understand the importance of enforcing standards in a franchise, a franchisee needs to go back to the very definition of what a franchise involves. Franchising is a business concept that it used to distribute products or services. There are two main parties involved in a franch...