So, you’ve decided to take the step and become a franchise owner. There are many advantages to becoming a business owner and even more to becoming a franchise owner. There are, however a few important questions you should ask yourself before choosing a franchise seeing as there are so many to choose from, making it all the more important to find the right fit. 1. How much will it cost? This is one of the most determining factors in choosing the right franchise for you. Questions like what is the total of startup capital you will need to get the franchise up and running? And how soon will you begin to see a return on your investment? Are things you need to consider. One of The Bed Shop’s biggest advantages is the low capital inset required from the franchisee when setting up shop. The set-up cost is averaged at R500 000, which also includes the initial franchisee fee. The stores turnover is estimated to be at around R200 000 and allows the franchisee to quickly see a return on th...

Jade Cole, COO The Bed Shop Starting a new business can be daunting, especially with ongoing political changes taking place (locally and globally), flailing consumer expenditure and the unpredictability of consumer trends. But if you want to start a business in 2018, the franchise model is still your best bet – you just have to choose the right one.  During tough economic times consumers are less likely to spend money on unknown brands and instead seek out names that they know they can trust and rely on. The Bed Shop has been manufacturing beds for more than 20 years and our brand name is synonymous with manufacturing high quality beds that are at the same time value for money and beds that consumers know they can depend on to take care of their whole family. As further reassurance in our brand we belong to The Franchising Association in South Africa which is an accredited trade association within the franchise industry. Their aim is to develop and safeguard the business e...

Businesses are becoming increasingly aware of how social media affects the way they market and interact with new customers. And despite the rising ‘techlash’, these businesses are becoming more and more informed on who their customers are and their likes and dislikes through the help of these social media channels. Alongside these resources businesses, like The Bed Shop , look toward global trends to help them predict their product’s marketability. While Generation X is on the proverbial out and Generation Y, or more fondly known as Millennials, are on the up, neither consumer should be disregarded in the year to come. During last year’s Franchise Leadership Summit 2017, the theme of which was ‘Exponential Growth’, Mike Vacy-Lyle, CEO of FNB Business listed trends that businesses should take note of this year. The growing health trend in particular is of interest to The Bed Shop and affects both Generation X and Y. As Gen X is getting increasingly older and life expectancy is incre...

Kurt Loggenberg The advantages of owning a franchise for the first-time entrepreneur While many tout the franchise model as an excellent way for an enthusiastic entrepreneur to dip their toes in the business arena, finding the right franchise can be complicated. The Bed Shop franchise model offers franchisees the opportunity to bring their own distinct qualities to the business, while still receiving the full support of the company. The Bed Shop franchise concept was created to provide a dedicated, nationwide distribution network. Today, with 100 franchise outlets and agencies, Dynamic Bedding is the biggest factory-to-market bedding specialist franchise in South Africa. What can you expect when buying into The Bed Shop franchise of? One of their biggest advantages is the low capital insets required from the franchisee when setting up shop. The set-up cost is averaged at R500 000, which also includes the initial franchisee fee. The stores turnover is estimated to be at around ...

BACKGROUND Dynamic Bedding (Pty) Ltd is the franchisor and exclusive supplier to The Bed Shop franchise network, which was established in recognition of a market need for a dedicated channel to market in the retail bedding industry. The first franchise store was opened in Bloemfontein in 1994 and today Dynamic Bedding (Pty) Ltd is the largest specialist bed retailer in southern Africa. The philosophy envisaged by Dynamic Bedding has never changed, “To deliver a quality product, direct from the factoryto the public on a national basis, at the best possible price.” To fulfill the group’s vision, The Bed Shop franchise concept was created to provide a dedicated, nationwide distribution network. Today, with 100 franchise outlets and agencies, Dynamic Bedding is the biggest factory-to-market bedding specialist franchise in South Africa. THE CONCEPT  Every outlet has its own distinct ‘flavour’ designed around the particular needs of their specific trading environment, but what ...

The end of the year might be in sight, but there’s no slowing down for The Bed Shop . If you’ve been having sleepless nights or dreaming about starting a new venture, they have the answer and mattress for you. The Bed Shop will be opening a whopping four new stores before the end of year in Savannah Mall (Polokwane), Bushbuck Ridge, Nelspruit and Newcastle. The last three being the first The Bed Shops in each of the respective towns and will offer interested franchisees an exciting opportunity to start a new venture with a competitive edge. You can also look out for their pop up stores in Boitubela, Umtata, Heidedal and Mall of the North over the festive season, where they’ll be testing the viability of the market with the intention of developing stores for a new franchisee early next year. The Bed Shop in Vryburg not only underwent a revamp, but also relocated and reopened on the 20th of October with Manie and Corné Marx as the proud owners. This is their fourth The Bed Shop tha...