Find the business you’ve been
looking for – in one weekend
This year the International
Franchise Exhibition (IFE), which will be held at the Sandton Convention Centre
from 10 to 12 April 2014, will again offer potential franchisees the perfect
platform to gain an understanding of the business opportunities available in
South Africa. Over 50 different franchise brands will be exhibiting at the
event, with Scooters Pizza being one of them.
Sean Lilley, Marketing Manager
of Scooters Pizza states that many potential franchisees may experience
information overload on the day, but adds that it is always better to have too
much information, rather than too little.
“Most of the people planning on
attending the IFE have already considered the notion of franchising, would have
done some background research on sectors and available opportunities, and would
generally have an idea of what is happening in the franchising industry.
However, those who will make a spur of the moment decision to attend the expo,
would generally have done little or no research, and would usually have a
limited understanding of the opportunities available. They may therefor feel as
if they are bombarded with tons of information, and to a certain extent,
pressurised to make a decision. While having a lot of information on hand is
great, it is still highly recommended that potential franchisees do their
homework properly by conducting ample research on the types of businesses that
would best suit their lifestyle.
“Potential franchisees should be
aware that some exhibitors might just turn the pressure on by using convincing
sales talk to close the deal, especially if they see that they haven’t done
their homework and are hungry for a new business venture. However, it is
important that potential franchisees keep their head and don’t feel pressured
and don’t make any rash decisions. Legitimate franchisors will expect you to
make comparisons and investigate their offering before you make any
life-changing business decisions.”
Lilley adds that those who are serious about joining
the franchising world should compile a list of questions beforehand and discuss
it with the right people at the IFE.
“Make notes of each franchisor’s
answers and study it all carefully in the comfort of your own home where there
is no pressure to make an immediate decision. Compare your notes taken to your
research completed to ensure you understand the relationship between the
franchisor and franchisee. While a Scooters Pizza franchise offers a business
recipe for success, we want potential franchisees to be certain of their
decisions before they join our growing business of 125 stores nationwide.”
Since its establishment in
September 2000, Scooters Pizza has shown steady growth and continued market
share acquisition.
For
more information on the IFE, please visit www.ife.co.za
and for more information on Scooter Pizza’s winning franchising formula, please
visit their website at www.scooterspizza.co.za.
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