Why change is good for business They say change is as good as a holiday. In the case of The Fish & Chip Co., it’s as good as a menu overhaul. As of April 2014, The Fish & Chip Co. added even more ‘Hot and A lot’ value to the plates and pockets of their customers by refreshing their menu with new meals as well as a whole new menu category, breakfast. The decision to make the changes was not taken lightly, as Managing Executive of The Fish & Chip Co, Jan de Beer, confirms below.  In the business world, brands don’t evolve, improve or remain competitive without change. Change is what keeps it moving forward and relevant in the consumer’s eyes. Brands cannot make changes just for the sake of it, and should base their decision making process on thorough research before anything in the business is tweaked. Change, no matter how minor, could either make or break the brand. Whether change includes a slight alteration to the way stock is purchased or a major shift in ...