An important (and highly anticipated) event on the Signarama calendar is the World Expo which recently took place in Cancun, Mexico. Southern Africa was well represented at the event which took place from 23-27 October. The event is the meeting place for Signarama franchisor and franchisee partners from around the World. The event is an opportunity for everyone to learn the best practices across various aspects of the business, to receive motivational messages from top international business experts, to receive updates on the latest global technologies in the signage and branding industry, and importantly to recognise the top achievers in the Signarama network. Signarama Southern Africa franchisor, represented by Kurt Tyack, received the award for the Master Partner of the Year as the top performing Signarama country network in the World (outside of the US and Australian markets). The award is the culmination of a great deal of hard work, and was accepted with a great deal of pride...

The Signarama franchise group recently held their national conference in the picturesque Dinokeng area in the north east of Gauteng. The conference took place over 3 days, and covered some great training, fun team building events, and culminated in the Signarama Gala Awards Dinner where the top achievers in the Signarama franchise network were recognised. The conference forms a major part of the support that the Signarama franchise offers to their franchisees. It gives franchisees the opportunity to break away from their businesses and aside from the training and updates provided by the franchise office support team, it gives franchisees the opportunity to benefit from peer-to-peer learning. “Who better to learn from than someone else who has been there, done it, got the t-shirt?’, asks Kurt Tyack, the franchisor for Signarama. Signarama franchisees enjoying one of the informative sessions at the conference Tyack believes that one of the strongest resources that any franchiso...

Signarama , the world’s largest signage franchise, celebrates its one-year anniversary with their marketing agency, The Brand Cartel, this September. Since the partnership came into fruition, Signarama and The Brand Cartel have both enjoyed incredible success over the past 12 months and continue to break boundaries and enjoy ongoing positive results. The Brand Cartel have executed two successful campaigns for Signarama’s brand strategy in the last year. The ‘Need A Sign’ campaign brought a sense of humour to seamless campaign and signage solutions for customers whilst keeping the integrity and high quality intact that Signarama is best known for. Showcasing the actual product is of utmost importance for Signarama and with the partnership with The Brand Cartel, customers were able to experience the product with its innovative ‘Inception’ campaign. As a customer, quality and assurance is a necessity and Signarama were able to give their customers the confidence to make the right ...

Since the establishment of the Signarama brand in Southern Africa in 2000, 95% of the people who have purchased Signarama franchises had no experience in the signage industry prior to becoming franchisees – that’s right, no prior experience. This might seem strange in a relatively technical industry, but it speaks volumes for the training Signarama franchisees receive initially and as they grow their businesses going forward. Signarama believe ongoing training is key to growing a successful, sustainable business. According to Signarama franchisor, Kurt Tyack, the approach they take is that ‘to EARN you have to LEARN’. This mantra means that it is necessary to be a lifelong learner in order to grow a successful business and earn a good living. According to Tyack, “We ensure that each new franchisee receives the same initial training in order to ensure high standards are maintained across our network. In addition, our focus is to ensure that the franchisee receives additional trai...

Signarama franchisee in Hermanus, Judi Rabe, has always had a big heart. Having enjoyed a successful career in the corporate world, Judi decided it was time to invest in her own future by opening her own business. After considering several business opportunities, the decision to open a Signarama franchise was primarily based on the universal need for signage, be it for businesses or individuals. Having established her Signarama franchise covering the Overberg region in late 2016, Judi has always understood the importance of the local community in the growth of a business. Moreover, the need for signage in charitable organisations has always been on Judi’s mind. Therefore, there was no hesitation when Signarama Overberg was approached by the Hemel en Aarde Education Project to provide vehicle branding for their newly acquired bus. The Hemel en Aarde Pebbles Projec t provides nursery, day care, and education to children in the local community. The branding on the vehicle has ...

As part of a global rebrand in 2013, Signarama changed their tagline from ‘Where the World goes for signs’, to ‘The way to grow your business.’. As one of the approaching 1000 franchisees across 65 countries where Signarama is represented, Francois Schoeman, the Signarama Pretoria North franchisee, could probably not have foreseen the role the rebrand would play in the explosive growth his business has enjoyed over the last 5 years. Signarama West Rand, sporting Signarama’s professional branding Having joined Signarama as a franchisee in 2007, Francois had built a solid business by following the Signarama systems and procedures. Adherence to those systems had allowed Francois to make the decision to purchase his own premises as opposed to renting. They had also allowed him to invest in additional equipment to continue the growth. One of the goals of the global rebrand was to subtlety reposition the brand to target a more corporate clientele. Although this would no doubt have p...

BACKGROUND With over 15 years of proven growth, Signarama is the only true national signage company in the country and the most established brand in the industry. Signarama stores across southern Africa serve as brand building and visibility experts in their local business communities, delivering full-service sign and branding solutions. In addition to the opportunities that exist in larger metropolitan areas, the franchisor plans to further expand the brand by targeting areas where there is a need for signage and where the local market is underserviced. THE CONCEPT  Over the years, sign production has evolved from services limited in terms of personalised custom work to an era with improved computerised technology and software. Understanding the importance of brand awareness and the effect it has on the bottom line, Signarama brings cost-effective signage and branding solutions to the market. In line with the full-service sign store concept originated by its founders, al...