Sandwich Baron franchise winner opens his doors to success
In February 2013, Sandwich Baron, in association with
the Franchise Association of Southern Africa (FASA), announced that they would
be giving one hardworking, driven and passionate entrepreneur the opportunity
of owning and managing their very own Sandwich Baron store.
After months of in depth reviews and research into the
entrants, the winner, Scott Mitchley of Sandringham, Gauteng, was selected. He
officially opened the doors of his new store at the Beyerspark shopping centre
in Boksburg on 1 March 2014.
Mitchley entered the competition after hearing about
it at the 2013 International Franchising Exhibition and decided to enter as a
Sandwich Baron franchise has such great appeal. Aside from the business
offering great opportunity for growth, Mitchley was also pleased with the idea
that he would be able to build and operate a profitable business from a premise
that does not require foot traffic, has great passing trade and is built on a
delivery platform.
During the course of the competition, Mitchley was a
prime choice among the other thirteen short listed candidates. Not only did he
present an impressive business plan that was both sustainable and strategic,
which was a prerequisite when entering, but he also has an array of experience
within the industry that is sure to be of benefit to group as a whole. Since
joining the fast food industry in 1995, Mitchley has moved from strength to
strength in various positions within a number well-known and loved brands. His
expertise and understanding of the franchising business model is unprecedented,
making him the ideal winner.
For Sandwich Baron Managing Director, Sally
J’Arlette-Joy, Mitchley was a phenomenal choice. “With 20 years’ experience in
the food franchising industry, Scott is fully experienced to take a Sandwich
Baron store to new heights. Following the impressive business plan that he
submitted, Scott firmly proved his worth during his final review and it is
already evident in his business workings, that he and his team will do the
brand proud.”
On the support he and his business partners, Liz
Mitchley and Taina Lubner, have received since opening their store doors,
Mitchley could not be more grateful.
“Since the announcement was made, the Sandwich Baron
operations team have been very supportive. From site selection and lease
negotiations, to the hiring of staff and the training of both myself and my
staff, the team was behind us all the way,” Mitchley shares.
“This has really helped us tremendously as it has
created a steady framework for us to grow the business. I would highly
recommend the franchising business model to any entrepreneur, as the support
goes a long way.”
Mitchley aims to extend the support that he has
received to ensure his staff (currently nine members in total) not only achieve
100% total customer satisfaction, but also grow to be self-sufficient business
people in their own right.
“Being hands on and ensuring consistency of product
and service is what we promote at our store to ensure customer satisfaction. I
am pleased that my entire team is in agreement with these principles as I think
these are crucial to the recipe to success. With the support of my team, I look
forward to growing the business,” Mitchley concludes.
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