A well thought out franchise Establishing your franchise in a fast changing economy The rapid pace of urbanisation has created a greater concentration of economic activity in South Africa and has in turn affected the franchise industry holistically. “The franchise landscape has been shaken up with the proliferation of local franchises competing with the more established local and international franchise brands. From sit down to fast food restaurants, the industry has seen an increase in the number of local and new franchise concepts that have permeated the market,” says Morne Cronje, FNB Head of Franchising. Amina Bassa, owner of RJ’s on Florida Road in Durban agrees. She believes that “the restaurant franchise business is a fast paced industry. I looked for a franchise that would cater for everyone’s needs, including the halaal community. However, with its warm street vibe, and local and international visitors opening a franchise on popular Florida road was no easy feat.” ...