David Morobe When it comes to marketing a small business, the fundamentals remain the same as they are with big businesses, yet many small and medium enterprises (SMEs) fail to action even the simplest marketing initiatives effectively, often to the detriment of the business’ success. David Morobe, Regional General Manager at Business Partners Limited (BUSINESS/PARTNERS) , says that many SMEs don’t pay marketing functions as much attention as other elements within a business as the perception is that their business is too small and doesn’t have the financial backing or marketing budget that bigger businesses can afford. He points to the 2016 National Small Business Survey, recently released by the National Small Business Chamber (NSBC) , which revealed that of the 17 950 local small businesses surveyed, many listed not marketing themselves effectively as their biggest mistake to date, and 43% listed sales and marketing as the area in which the most assistance is required. Not alloc...