Sylvia Schutte High-quality infographics are far more likely to be read and shared than text-based content, giving them greater virality and making them a popular marketing tool. However, they need to be thoroughly researched, meticulously written and skilfully designed to be effective and boost brand visibility. “We’re living in a digital era so we’re constantly flooded with information,” says Sylvia Schutte, Managing Director at integrated agency Stratitude . “This is why we strive to find unique and creative ways to help our clients successfully engage with, and grow, their online audience. One way we achieve this is through infographics that are carefully crafted in order to add value.” A well-designed infographic is a data-rich image that tells a story in a clear and effective way. It can simplify a complicated topic, make a boring subject interesting, make sense of an idea in a few visual steps and position you as an expert. While it educates and informs, it can ...