Working on and in your business - a must in franchising
In the business world, owners are often told that the key to steering their company to success comes down to how well they can delegate to others to complete the front-of-store activities, allowing them to do the more ‘strategic’ work. This with the idea that they will then have the opportunity to focus on the brand, with the bigger picture in mind. While it is never a bad idea to work smartly in business, this way of running things will not be effective in all instances. The franchising concept, for instance, does call for a franchisee to be as involved as they possibly can in building the store or brand – from the inside and out. National Operations Manager of The Fish & Chip Co, Werner Hedder, shares more insight on this topic below.
Why you should work IN your business:
Within the franchising model it has been evident in the past that
franchise stores operate better when the franchisee is directly involved and
hands-on in the business. Hands-on management loosely refers to an owner who
offers a pro-active presence in the store, and continually encourages and
motivates their team members to promote problem-free, productive operations.
Unfortunately, many business owners – especially those in franchising -
have been blinded by the misconception that they can simply hand over the reins
of a store to a manager to oversee and run. The fact of the matter is that even
if an owner has the best managerial team, their business will never achieve
optimal success if they are not playing an active role. In franchising it is
imperative to keep a close eye on the pulse of progress so that all is kept on
the right track, and issues are identified and addressed sooner rather than
later. Any deviations, whether it be poor stock management or improper staff
training can have a devastating effect on the bottom line.
When faced with this misconception, it is important for the owner to
remember that no other staff member will ever really be as committed to and
passionate about the business as they are. No one will grasp the weight of the
investment made better than they will or be as concerned over turnover.
Why you should work ON your business:
Aside from taking an active stance on business, other key owner tasks
need to be implemented. These include planning with the team, reviewing
progress and taking the needed corrective steps to restore any imbalances.
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