Tommy Roux made the decision to pursue a career as a Maxi’s franchisee in the middle of 2009, he chose Maxi’s as a brand, because he believed that this exciting business opportunity offered stability and the potential for financial growth. He also wanted a store not too far from his home in Pretoria, as he believes that a person should not run a restaurant business too far from home as it is a time consuming industry to be involved with. Before becoming a Maxi’s owner, Roux was a Senior Manager in the exports division of a well-known Japanese car manufacturer that looked after the African market. Roux journey in becoming a multiple store owner started when an opportunity came his way to take over two existing Maxi’s stores, as Roux recognised the potential immediately and now is the proud owner of not two but three Maxi’s restaurants. “The experience gained from my first store enabled me to take on the franchising challenge with confidence.  After owning one store, I wante...

The Maxi’s food group, a division of Taste Holdings, has started with their marketing campaign for the Mpumalanga region and is aiming to drive transactional growth through all of their identified marketing initiatives. The biggest focus area at present will be on primary school children in the region. The kids, and the schools that they represent, will be encouraged to express their creativity by means of their own marketing campaigns as they will need to design an advert for Maxi’s to win. Schools will be sent entry forms for the kids to take part and the aspiring creatives will be urged to bring their completed advert to their nearest Maxi’s store. Weekly winners will be chosen out of the two categories that have been allocated, namely that of children in Grades 1 to 3 and those in Grades 4 to 7. Schools will also be rewarded as the school with the most entries will win a cash prize of R5,000. An overall winner will be chosen from the accumulating weekly winners. Their advert w...

The Maxi’s franchise restaurant chain, a division of Taste Holdings, recently launched their marketing campaign for the Limpopo region that is aiming to drive transactional growth through all of their identified marketing initiatives. The food franchise, that turns 20 years old in 2013, will be offering some tantalising in-store food promotions, which will include the likes of a Mixed Grill as well as their national Mexican promotion. Aside from experiencing the tasty food at a Maxi’s restaurant in the Limpopo region, one lucky Maxi’s food lover can stand the chance to win an all-inclusive and all-expenses paid trip for two to the tropical island of Zanzibar. This island paradise is located off the coast of Tanzania and situated in the Indian Ocean near East Africa and is characterised by beautiful sandy beaches with fringing coral reefs, as well as the magic of the historic Stone Town - said to be the only functioning ancient town in East Africa. This hotspot offers many treasures ...

The Maxi’s franchise restaurant chain, a division of Taste Holdings, has launched their marketing campaign for stores in the East Rand that is aiming to drive transactional growth through all of their identified marketing initiatives. The food franchise, that has been serving South Africa for the last 20 years, has some great new promotions on offer. Breakfast has never been tastier and more affordable, with their filling breakfasts for under R30. The new breakfast promotion includes two eggs, two pieces of streaky bacon, one chicken sausage and toast with the option to ‘Max up’ with either chips, a pure beef patty or a large coffee. Breakfast will surely not keep customers away as the dinner promotion is also too tempting to ignore. Who could deny a decent helping of ribs and wings rounded off with either chips, rice or pap or a side salad? Aside from the good food, service at Maxi’s will also make for a rewarding experience as waiters will also be showing some appreciation for t...

Research indicates that almost 80% of self-start business ventures fail for a variety of reasons. Some of these challenges include lacking the safety nets of tried and tested franchising models in terms of brand or reputational success; access to financing; proven operational methods; access to an established supply chain; and attested products or services specifically aimed at a captive market. Bronwyn Oliveira, Brand Manager of Maxi’s , a family restaurant chain that forms part of the Taste Holdings group, explains why selecting the right franchise brand is probably the most important decision an entrepreneur will make during his or her working career. At Maxi’s we understand that owning and potentially managing your own business could simultaneously be one of the most thrilling, rewarding and challenging  business experiences in the life of an entrepreneur. Whilst exciting times lie ahead for these business people, they should also be aware of potential pitfalls, as statistic...

Following the recent scandal on the use of undeclared proteins in meat products, especially that of horse, donkey, water buffalo and goat, suppliers of meat products to the Maxi’s fast food chain have declared that no traces of unspecified meat can be found in the products that they supply. The contaminated meat scandal unfolded in early January 2013, when the Food Safety Authority of Ireland discovered traces of equine DNA in various beef burger patties that were being supplied to supermarkets. Word on the findings spread rapidly across the globe, and the meat industry came under severe scrutiny. Following the recent international media attention, Maxi’s, wishes to make it clear that it does not condone any form of unethical practice when it comes to the food that customers consume. Even though there are no serious health implications, Maxi’s feels that the meat contamination saga essentially ruins the trust that consumers have bestowed upon food service providers. “Being a co...

Even though franchising remains one of the safest ways of becoming a business owner due to tried and tested recipes for success, there are still some crucial elements to consider when getting involved in this business model. With hundreds of different franchising options available in South Africa, finding the right business fit is of great importance to ensure that the business will be fruitful. Parties interested in franchising as a viable business option are essentially buying into an established brand that was made successful by a company specialising in the franchising industry. These entities put in time, money and effort to create a legacy for the business and it is therefore important to ensure that you will be able to forge a meaningful relationship to ensure longevity in the partnership. CEO of Taste Holdings Food Division, Christo Calitz, adds some wisdom to ensure that prospective franchisees understand the importance of this relationship, “Choosing a franchise can be e...