Mothers are often lauded as the superheroes of their homes and society at large. So, when it comes to entrepreneurial moms, there can be no doubt that these women are a boundless source of inspiration who serve as motivation for their children and other moms to pursue entrepreneurship, a decision that can only benefit South Africa into the future. Gugu Mjadu, spokesperson for the 2018 Entrepreneur of the Year® competition sponsored by Sanlam and BUSINESS/PARTNERS points to the 2016-17 Global Entrepreneurship Monitor report for South Africa which shows that for every 10 male entrepreneurs more than seven women were engaged in early-stage entrepreneurship activity - an increase from six in 2015. Mjadu believes that lifestyle-entrepreneurship, where the business is a means to a particular lifestyle, offers a unique opportunity for women who need to fulfil the duties of motherhood, but who are also passionate entrepreneurs. “We are seeing these momtrepreneurs establishing successfu...