Keep your franchise relevant How to keep your franchise sustainable in the market In this highly competitive environment keeping a franchise concept relevant is crucial to the success and sustainability of the business.    “ The Ocean Basket franchise has a proven and sustainable business format which gave me confidence to operate and allow me to build my business into a profitable asset. Paying an initial fee to set up using the brand, coupled with the proven business format and support from the franchisor has been invaluable.” says Juliana Overbeek, owner Ocean Basket Scottburg, KwaZulu Natal. Customers are becoming increasingly demanding from a service perspective. They work hard for their money and when they visit a restaurant they demand quality, excellent service and value for money. Overbeek explains that “International indicators show that the ‘take away’ concept is more relevant and popular than sit down restaurants. The success and functioning of the r...