Taste
Holdings secures exclusive master licence for Domino's Pizza, world's largest
pizza chain
Taste Holdings this morning announced that
it has signed an exclusive 30 year master licence agreement to develop the
international Domino’s Pizza brand, initially in seven Southern African
countries, including South Africa, Lesotho, Swaziland, Namibia, Botswana,
Zimbabwe and Mozambique. Zambia and Malawi will follow on the fulfilment
of certain conditions. Domino’s Pizza is considered the world's leading pizza
delivery brand in both store numbers and unit sales, and has over 10,800
outlets in more than 70 countries.
The brand will form part of the growing
Taste Holdings stable and will become the group’s leading pizza franchise
offering as Scooters Pizza and St Elmo’s franchisees will be given the
opportunity and assistance to convert to Domino’s Pizza.
CEO of Taste Holdings and founder of
Scooters Pizza, Carlo Gonzaga, says that the both Scooters Pizza and St Elmo’s
are based on similar principles and operating standards to Domino’s Pizza and
that the entry of a leading global pizza brand was a logical next step in the
evolution of the South African pizza market. Scooters Pizza pioneered the
"39 minutes or it's free" delivery promise in South Africa and it is
this culture of on-time-delivery within Scooters that makes the conversion to
the world's leading pizza delivery brand such a good fit.
"Scooters Pizza and St Elmo’s have been
providing pizza lovers across South Africa with their favourite Italian
takeaway for more than two decades, and with the conversion to Domino's Pizza
that is not going to change. If anything, things are only going to get better
from here on out as customers will now have access to the world’s largest and
most established pizza delivery brand, one that is synonymous with outstanding
quality products, friendly service and unbeatable delivery standards.
Founded in 1960, Domino's Pizza is the
recognised world leader in pizza delivery, with more than 1 million pizzas
being delivered daily worldwide, a figure that is set to escalate once the
first Domino’s store opens in South Africa.
"We are very excited to make this
announcement and we look forward to working alongside our franchisees to assist
them to convert their stores to the Domino’s Pizza brand, and to continue
building on the successful foundation they have already laid down with their
customers. This will be the largest conversion in Domino's Pizza history and
certainly a big first for our market as well. This is a long term strategic
decision that ultimately benefits our franchisees: being part of a global and
word-class brand gives our franchisees access to a myriad of global resources
including best operating practices; new product pipelines; and vey importantly,
access to Domino’s global online ordering platform. In this last respect,
Domino’s is an exciting global leader in online ordering and pizza delivery
technology."
While the company is being tight lipped
about the exact timeline for converting stores, these are planned to start
during this year. No new Scooters Pizza or St Elmo’s stores will be
opened for the next few months, although new franchisee applications for new
Domino’s Pizza stores will be accepted.
For more information on Taste Holdings
please visit www.tasteholdings.co.za, for Domino’s Pizza
please visit www.dominos.com.
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