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The franchise ‘economy’ in 2014 The South African franchise industry has evolved to become a substantial contributor to the local economy. Recent reports indicated that South African companies dominated the latest World Economic Forum (WEF) global growth companies list, with six local businesses named the most dynamic in terms of growth in the continent. Morne Cronje, FNB Head of Franchising explains that “Africa is fast becoming a dynamic business hub. The calibre of franchise brands in South Africa penetrating the rest of the African continent is remarkable. Together we need to find innovative ways of integrating business efforts that will ensure that there is greater diversification in the business sector. This will not only contribute to the economy but also encourage business partnerships on all levels.” He adds that “we need to continually network and create dialogue in the industry. The annual FNB Franchise Leadership Summit (FLS) does just this. It provides ...