SA Franchise Warehouse

SA Franchise Warehouse featured brand: ACDC EXPRESS

 
We look at the background and history of ACDC EXPRESS, its products and services, the support they offer their franchisees and what they look for in a business owner.
 
YESTERDAY, TODAY & TOMORROW

ACDC Express is the retail arm of ACDC Dynamics, a leading manufacturer, importer and distributor of quality products in the electrical, pumps and tools industries. ACDC Express endeavours to provide a complete range of electrical solutions in the most convenient way possible, as well as supplying retail and industrial customers with practical and affordable solutions to all their electrical needs. 

In 2007 this giant in the electrical industry took its first step into the world of franchising. Since then they have aspired to become the leading electrical retail franchise in Africa, and the first choice retailer for customers looking for top quality products, excellent customer service, convenience and competitive prices.
 
THE CONCEPT UNDER THE SPOTLIGHT
ACDC Express is a unique retail store concept that offers a convenient and versatile shopping experience, allowing customers to browse at leisure in what is essentially an electrical ‘supermarket’. Their highly experienced technical staff are able to offer advice and innovative solutions relating to instrumentation, home and business automation, sustainable energy solutions, agricultural tools and lighting.

ACDC Express outlets carry an extensive product range of over 60,000 individual items, including security, hygiene, automation, pumps, switchgear and instrumentation, energy management and power factor control, solar, tools, wiring and cable management, as well as a comprehensive range of lighting products.

ACDC Express’ target market is twofold – the primary target market includes both end-users and contractors while the secondary target market comprises resellers and manufacturers.

Franchisees have two store options to choose from. A large store requires premises of between 500 and 700sqm, carries a higher staff compliment and approximately 75 percent of the store floor is retail space. The Express Mini Store, which is better suited to small towns, requires premises of between 200 and 300sqm, has a smaller staff compliment and here about 90 percent of the store floor is dedicated to retail space.
 
CONSIDER YOUR SUPPORT

The franchisor’s commitment to its new franchisees is honoured by providing assistance with site approval, store set-up and signage and making recommendations regarding the initial product order. In addition, the franchisor provides franchisees with the relevant management and operations manuals specifying the policies and procedures they are required to adhere to.
 
ACDC Express franchisees and their staff will receive adequate training to enable them to meet the requirements of the agreement and manuals.

The ACDC Express brand is backed by a dynamic and motivated marketing team that is committed to creating awareness and excitement around each store, as well as maintaining a strong brand presence within the market. This is achieved through national advertising that incorporates print, broadcast and digital media as well as local advertising in community publications, street pole advertisements, sponsorships and charity drives to name but a few.

DO YOU FIT THE PROFILE?
ACDC Express outlets are mostly owner managed. Practical business experience in the electronics field will be advantageous and preference will be given to applicants with retail experience.
 
http://www.acdcexpress.com/