Bimbo's welcomes Milos Mazalek
Milos Mazalek has accepted our offer of employment as a general manager of Bimbo's. His first day was 1 June 2014. Milos has seventeen years of experience in increasingly responsible roles within franchising at several companies including Shoprite and Taste Holdings. In his most recent position, Milos managed new business development for (Fish & Chip Co.). His experience is enhanced by his National Higher Diploma in Business Management. Milos has extensive knowledge of the industry and has worked in many departments within the groups. Milos has a sound understanding of the franchising business.
As General Manager, Milos is responsible for the overall leadership of the Bimbo’s brand and staff. Milos will lead our efforts amongst others in these areas:
- Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
- Overall strategy and execution of plans for Bimbo’s.
- Managing launch campaigns for new products and promotions.
- Managing marketing staff and external PR agencies.
- Analysis of the effectiveness of all marketing efforts.
- Ensuring operational and brand standards is implemented and maintained across all outlets.
- Development of a new business to penetrate new markets
- Recruiting new franchisees
- Revamping of existing stores to the new concept
- Forecasting of stock levels at supplier level
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