#SAFranchiseFriday featuring Signarama

BACKGROUND
With over 15 years of proven growth, Signarama is the only true national signage company in the country and the most established brand in the industry. Signarama stores across southern Africa serve as brand building and visibility experts in their local business communities, delivering full-service sign and branding solutions.

In addition to the opportunities that exist in larger metropolitan areas, the franchisor plans to further expand the brand by targeting areas where there is a need for signage and where the local market is underserviced.

THE CONCEPT 
Over the years, sign production has evolved from services limited in terms of personalised custom work to an era with improved computerised technology and software. Understanding the importance of brand awareness and the effect it has on the bottom line, Signarama brings cost-effective signage and branding solutions to the market.

In line with the full-service sign store concept originated by its founders, all Signarama outlets offer the full spectrum of custom sign-making services, including banners, electronic scoreboards, light boxes, vehicle lettering and window graphics. Whether it is one sign or hundreds, temporary banners or permanent monument signs, customers benefit from Signarama’s world-class signage experience.

The Signarama team carefully researches every proposed site, analysing factors such as traffic patterns and client potential. Visibility, accessibility, competitor analysis and the proximity of business and commercial enterprises are critical considerations in determining site suitability.

In a typical Signarama outlet the owner-operator will be supported by a graphic designer, a product assistant and a client account specialist.

FRANCHISOR SUPPORT
As a member of a global organisation, Signarama franchisees benefit from an existing and established support system. From the support and operations office, the franchisor’s skilled staff provide assistance with everything from day-to-day location management to training and business development.

New franchisees attend a 2-week training course at their state-of-the art global Head Office training facility, followed by two weeks in-store training. While signage-specific training is a major component of the programme, it also incorporates the many varied aspects of successful business management.

FRANCHISEE PROFILE
Signarama invites applications from entrepreneurial, would-be business owners who want to run and manage their own business in this high-energy environment. No prior signage experience is required, but sales and marketing experience will be advantageous.

SNAPSHOT

HISTORY
Founder: Ray Titus
Year founded: 1986
Area of origin: Cape Town, Western Cape
CEO: Kurt Tyack

NETWORK
1st SA franchise opened: 2000
Number of SA outlets: 35

FRANCHISE AGREEMENT
Management fee: 6% of turnover
Marketing fee: 1% of turnover
Agreement term: 35 Years
Renewal term: Negotiable

FINANCIALS
* Amounts quoted are VAT exclusive
Establishment cost: R495 000 to R1,195 million
Franchise joining fee: R185 000 to R285 000
Working capital required: R150 000
TOTAL average set-up cost: From R830 000
Average monthly turnover: R350 000
Achievable gross margins: 65%

WANT TO KNOW MORE?
Contact Kurt Tyack on +27 83 278 9000 or kurt@sign-a-rama.co.za
https://signarama.co.za/