#SAFranchiseFriday featuring ActionCoach

BACKGROUND
ActionCOACH is the world’s leading business coaching firm, committed to providing exceptional business coaching and mentorship for businesses of all sizes. Founded in 1993 by Australian-born entrepreneur Brad Sugars, ActionCOACH’s success has made it one of the fastest growing franchises in the world, with offices in 70 countries.

Since acquiring the ActionCOACH Master Licence for southern Africa in 2007, Harry Welby-Cooke and Pieter Scholtz have established the brand to over 40 franchise partners in the region.

Through their ‘World Abundance through Business Re-education’ vision, the goal of ActionCOACH is to enable ambitious entrepreneurs to be thriving business owners, to build more profitable businesses, reduce stress, and to attract, grow and retain great teams within a thriving company culture.

THE CONCEPT
By employing the latest and most effective methodologies, ActionCOACH business coaches provide one-on-one coaching, a range of mentoring and group coaching programmes, seminars, workshops, alignment consultations, business planning programmes and events, business books and multi-media products as well as marketing and product advice.

The range of products and services offered by ActionCOACH ensures that, regardless of the size and maturity of the business, there is a product or service for every business out there, at a price point that suits the budget. A further benefit to ActionCOACH is the fact that they’re not trading time for money. Through groups and scaled programmes, franchise partners are able to leverage their income opportunities.

ActionCOACH franchise partners have the benefit of a high margin, low cost business that can be equally profitable as a small boutique practice or scaled to include a niche practice with two additional business coaches, or even a full-fledged professional firm.

FRANCHISOR SUPPORT
New ActionCOACH franchise partners complete a 4-week pre-training programme prior to attending their 10-day training at the ActionCOACH global head office in Las Vegas, USA. This is followed by a focused 12-week kickstart programme to get their business up and running as quickly as possible. Ongoing support includes individualised coaching, peer coaching, group and team workshops, weekly local webinars and a range of international webinars as well as local, regional and international conferences.

To assist in lead generation, franchise partners have access to the sizeable ActionCOACH marketing material database and a dedicated, highly successful 13-step sales process. This gives franchise partners the means to select marketing methods that speak to their abilities and preferences, while also taking into account their local target market.

FRANCHISEE PROFILE
The ActionCOACH candidate selection process is discerning and inclined towards applicants with an educational background and past business or managerial experience. The application process includes in-depth interviews, personality assessments and reference checks.

SNAPSHOT
HISTORY
Founder: Brad Sugars
Year founded: 1993
Area of origin: Australia
CEO: Vic Ciuffetelli

NETWORK
1st SA franchise opened: 2007
Number of SA outlets: 41

FRANCHISE AGREEMENT
Management fee: R12 750
Marketing fee: 5% of turnover
Agreement term: 7 Years
Renewal term: 7 Years

FINANCIALS
* Amounts quoted are VAT exclusive
Establishment cost: Included in franchise joining fee
Franchise joining fee: R550 000
Working capital required: 3 to 6 months personal expenses
TOTAL average set-up cost: From R550 000
Average monthly turnover: R150 000
Achievable gross margins: 75%

WANT TO KNOW MORE?
Chane da Costa on +27 61 587 3872 or email chanedacosta@actioncoach.com
www.actioncoach.com/southafrica