Fast food franchises must absorb costs to remain relevant
Franchises grapple to remain affordable and maintain profits in the wake of high input costs Soaring input costs and the electricity tariff hike coming into effect in April, coupled with increasing food prices and daily living expenses are making it difficult for fast food franchises to pass on costs to consumers who are already struggling to make ends meet. Morne Cronje, Head of Franchising at FNB says in response to the tough economic conditions, fast food franchises are becoming more strategic about maintaining profit margins while making sure that their offerings remain relevant and affordable to consumers. Franchise outlets have to take a number of market factors into account, such as lower disposable income, rising food inflation and interest rates, when deciding on the price of goods, to avoid driving customers into competitors’ hands. Consequently, franchises are having to absorb input costs in order to retain and continue to attract customers. Cronje clarifies that in some