SA Franchise Warehouse

Winterhalter — a market leader in Europe, now making waves in the local South African industry

It’s a fine art

In the words of the painter, Gil Dellinger “Art is important. We tend to think it is luxury, but it gives people deep pleasure because beauty is the personification of hope that something grander is at work”.

This introduction cannot be more relevant to Artlogic, a sponsorship and events company that specializes in high-end, boutique Fairs. 
A major player in the art scene in South Africa, Artlogic are the masterminds behind the successful Winter Sculpture Fair presented by MasterCard, FNB Joburg Art Fair, Sanlam Investments FoodWineDesign and Africa Cycle Fair.

“Our events are very demanding as they attract a specific type of visitor. Visitors that expect an above average experience, meaning we have to get every little detail right for them,to ensure a top quality, memorable Fair” says Production Manager, Katie Pitman. “We can only achieve this by working in partnership with like minded service providers and the best products.”

One such successful partnership is the collaboration with dishwasher specialist, Winterhalter. A market leader in Europe and now making waves in the local South African industry. Innovative functions guarantee a top performance for cleaning results, speed and efficiency.
Speed and efficiency are key components for all Artlogic events as they attract between 5000 - 10 000 guests per event. During a show around 2500 wine glasses and 1000 champagne flutes are in circulation, being continuously collected, washed and reused.With each glass being recycled on average 5 times a day, this works out to a massive 35 000 glasses to wash. To put this into perspective if all the glasses were lined up, they would stretch for nearly 20km.

Pitman continued, “We use two Classeq Duo3 glass washers from Winterhalter’s sister company. These machines are not only speedy, but comply with our environmental requirements and restrictions.”

The Classeq Duo3’s are also specifically designed to wash glasses, with a cycle time of only two minutes and an optimal rinse temperature to protect them, while still achieving quick drying. All functions, including the chemical dosing, are automatic and the operating controls are uncomplicated, meaning staff are up and washing without any lengthy training. Furthermore, with Nirox (where the Winter Sculpture Fair presented by MasterCard is held)being an environmentally conscious site, Winterhalter was able to ensure 100% waste water neutrality by using their highly acclaimed BLUe 720 “green” detergent system, just another one of the many unique selling points offered by the Classeq and Winterhalter.

“We all have a part to play,” says Winterhalter SA General Manager Brandon Park, “Our machines are cost effective, efficient and easy to operate. I guess you can say our machines are also pieces of art, not because of the stylish and elegant finishes, but because of their performance.”

So next time you go to a Fair, appreciate the entire process, because a lot of technology ensures your visit is a memorable one.

About Winterhalter

Winterhalter is a specialist in commercial dishwasher technology and employs over 1000 people worldwide.

Established in 2009, Winterhalter SA (Pty) Ltd is a wholly owned subsidiary of Winterhalter GmbH in Germany and comprises Winterhalter SA and Classeq SA. Expansion to South Africa was a necessity in order to support the customers and distribution chain at a local level, and true to Karl Winterhalter’s beliefs, is the only specialist ware-wash manufacturer directly present within the Sub-Sahara region.

Classeq SA offers competitively priced, UK manufactured machines through a network of selected local and national distributors, thereby ensuring that the best possible levels of support are offered. The machines are found in a diverse array of establishments, from staff and franchise restaurants to hotels, prisons and hospitals.

Karl Winterhalter's adaptive and innovative vision remains prevalent, and today the brand also has a complimentary range of chemicals, ancillary and accessory products.

For more information about Winterhalter SA contact +27 11 646 4073 or visit www.winterhalter.co.za.