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SELECTING THE RIGHT FRANCHISE OPTION FOR YOU Richard Mukheibir The franchise sector in South Africa continues to grow and thrive despite testing economic conditions. This thriving and growing sector, comprising 668 franchised systems, with just over 30 000 franchised outlets and 17 franchise business sectors, is a significant employer of manpower employing more than 300 000 people nationally. For those wanting to enter the sector the big question to address is what industry would suit them best? Richard Mukheibir, CEO of Cash Converters says there are so many options to choose from and sometimes informative events such as expos tend to be more overwhelming than helpful. He says there are very distinct differentiators between a retail franchise for example like Cash Converters and a fast food franchise. “Take for example the number of hours you are happy to dedicate to the project. Fast Food franchises often require dedicated long hours and if you are not prepared to pu...