Maxi’s
helps give Sylvester her wheels
In 2013 Maxi’s
started a Facebook campaign to show their loyal customers that they care by
giving back to the community on a monthly basis. For the month of February,
Maxi’s decided to help make Sylvester Matswake life easier by giving a donation
towards her new electric wheelchair. Maxi’s contributed R2,50 on behalf of
every fan that ‘liked’ Sylvester’s Facebook photo.
Anita Blignaut, the proud owner of both Maxi’s Polokwane
Game and Maxi’s Polokwane Checkers, noticed Sylvester wheeling herself to work
every day on an old, dilapidated wheelchair, taking her on average an hour and
fifteen minutes one way. Sometimes a kind pedestrian would help her, but most
of the time she wheels herself.
Blignaut and a
few of her restaurants’ loyal customers decided that something needed to be
done to help this woman so Blignaut each made a personal donation towards
getting an electric wheelchair for Sylvester. As it wasn’t enough to buy the
new wheelchair, Anita asked Maxi’s to get involved. The chain of
nationwide family restaurants ran a Facebook campaign, promising fans that
Maxi’s would donate R2,50 for every ‘like’ that Sylvester’s photograph
received.
On Thursday, 27
March, Anita, her friends and the Maxi’s head office team Blignaut all joined
in on the special occasion as they surprised Sylvester with her new electric
wheelchair. The day was filled with many emotions, Blignaut and everyone
involved was humbled by Sylvester’s sincere appreciation of her “gift of
mobility that lifted the world off of her shoulders!”
“My heart went
out to Sylvester since the first day I saw her wheeling herself to work and
back. Earning a single income and looking after yourself is already
challenging enough for able bodied people, but for Sylvester life was even
harder. I take my hat off to her, as she is an inspiration to many people and
shows a steadfast commitment to work – come rain or shine,” says Blignaut.
Bronwyn
Oliveira, the brand manager of Maxi’s, adds that the chain of national family
restaurants is once again thrilled to be able to help those in need.
“On behalf of
Maxi’s, I would like to thank all our Facebook fans for their dedication to our
campaign and for giving us the opportunity to help Sylvester. We look forward
to continued engagement with our fans and being able to help many more people
and charities in need,” concludes Oliveira.
If you would
like to get involved and help Maxi’s make a difference in someone’s life,
become a fan of their Facebook page and prove that you are willing to earn your
Fan of the Month status. Who knows, Maxi’s might just be knocking on your
charity’s door at the end of this month!
For
more information on Maxi’s, visit their website on www.maxis.co.za or www.facebook.com/Maxisrestaurant.
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