New Sandwich Baron Randburg owner was inspired by the reputation of the brand


The team at Sandwich Baron Randburg welcomed new owners Vigeshen Moodley and Nadiah Maharaj to the store on 1 March 2013. Since taking over, the pair has ensured a remarkable turnaround in the store’s service delivery.

Moodley, who has spent approximately 12 years in various franchises in the fast food industry, is also no stranger to the Sandwich Baron family, having spent his time before opening the store as a proud Sandwich Baron manager at a different location. Together with Maharaj, the two have done an exceptional job in bringing stability to the store to ensure that the team is delivering service that exceeds the standards of the franchise requirements.

“The Sandwich Baron franchise has always appealed to me because I share and believe in their values. I have also found that the marketability and reputation of the brand as well as its growth potential, make it a feasible investment,” shares Moodley.

Maharaj notes that the members of the community have been very welcoming to the change in ownership. “We have tried not only to meet, but to exceed customer satisfaction and have seen a positive response from customers with their on-going support thus far.

“To us, it is also imperative to provide employees with adequate guidance and on-the-job training to clarify expectations and ensure that each team member understands their importance in this new ‘family unit’. We have seen a vast improvement in the performance of the staff, and this is also attributable to them sharing our goals for the store and customers.”

Moodley shares in her sentiments. “The happiness of staff will always have a direct impact on the happiness of customers, and we believe that the two are interlinked and determined by the guidance given by management. I continuously focus on both front and back of house, and am a hard driver as I believe that service excellence is always key.”

Sandwich Baron’s Managing Director, Sally J’Arlette-Joy says that she is confident that the new owners will build on the progress of the store and its employees.

“Vicky and Nadiah are professionals who are very focused on the needs of customers. They are also passionate about the food franchising industry and understand the importance of delivering exceptional services to the benefit of the entire brand. It is with this passion for both the customer and the Sandwich Baron family that the Randburg-store owners are sure to make a remarkable impact on the community. Their hands-on policy and work ethic provides a success recipe which translates into a store environment characterised by outstanding service.”

Produced specifically for online, call in and over the counter orders, Sandwich Baron creates a variety of high quality food products ranging from sandwiches, pitas, wraps, tramezzini’s, platters, topping-filled baked potatoes and salads, all catering to the breakfast and lunchtime trade.

For more information on Sandwich Baron, visit www.sandwichbaron.com or become a fan of their Facebook page.



Issued by          :           Roeline Roux
                                    PR Worx
                                    011 896 1818

On behalf of       :           Sally J’Arlette-Joy
                                     Sandwich Baron
                                     011 907 6237

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