Sandwich Baron’s Layers of Love concept set to provide more customer value through rebrand initiative

While remaining true to its core values of serving the freshest ingredients, complimented by unparalleled service and customer relations, Sandwich Baron has revitalised its image by implementing an attractive new look based on its concept ‘Layers of Love’.

The re-branding, which is incorporated into the new and modern looking overhead menu boards, stylish tablecloths, printed menus and brochures, packaging and other point of sale items, was rolled out during November to all 64 stores nationwide.

Layers of Love not only aligns closely to Sandwich Baron’s core value offering, but also symbolises the experience that customers are provided when ordering from walk-in store orders, over the telephone or via the online ordering system.

The value is further entrenched in the process of preparing meals, which involves taking care when making Sandwich Baron’s delectable sandwiches, using only the freshest and best ingredients, carefully preparing and slicing the ingredients, wrapping the sandwich in its new packaging, and delivering the end-product fresh to customers’ doorsteps for free.

Sandwich Baron CEO, Sally J’Arlette-Joy says that the concept is based on the following statement, “It starts with beautifully baked golden-brown bread, skilfully sliced and put together with the freshest produce then wrapped in beautiful paper, ready to go.”  The revamped menu design is more concise, with a clear and visually uncomplicated description of the options available and has an increased emphasis on the fresh ingredients that Sandwich Baron utilises rather than an end product.

The menu boards have also been shortened and simplified in order to be more visually pleasing and accessible for customers.

J’Arlette-Joy concludes that the image makeover is aligned to the company’s need to deliver consistent value to its customers.

“Sandwich Baron’s philosophy is to never compromise on quality and freshness, and to ensure that we always provide our consumers with a choice. Simultaneously, we recognise that it is essential to constantly revitalise our brand in order to ensure that the company remains relevant, and in touch with current consumer trends.

“Our rebranding will prove most effective in achieving these goals, and in positioning Sandwich Baron as a franchise that is a leader in the sandwich service business. We expect that this new look will attract a new market of young and fast moving professionals, who place more emphasis on having healthy and convenient food options.”

For more information on Sandwich Baron, visit www.sandwichbaron.co.za

Issued by          :           Kelly Webster
                                    PR Worx
                                    011 896 1818 / 072 204 4920

On behalf of       :          Sally J’Arlette-Joy
                                    Sandwich Baron
                                    011 907 6237