Maxi’s attractive menu revamp caters to dinner trade

Johannesburg, 18 April 2012 - Maxi’s has revealed a bold trendy menu revamp that will be catering to the tastes of the dinner trade, attracting a new customer base to the family restaurant franchise.

The introduction of the new menu follows a year-long analysis of every aspect of the menu, including customer feedback, the latest in design, food trends, and styling across a diverse range of mediums. The research results also revealed that Maxi’s wholesome meals accompanied by a high-spirited atmosphere, are some of the draw cards that keep customers and their families coming back for more.

Taste Holdings Food Division CEO, Christo Calitz emphasised that from their studies it is clear that consumers want a broader range of menu options and are ready and eager for Maxi’s dinner offering.

“Upon review of our strategy and our successes over the past financial year, it is clear that Maxi’s has the capacity to go a level further in entrenching the brand as a leading family restaurant franchise. The introduction of the new menu not only ensures brand growth and market development, but is a clear indicator that Maxi’s has evolved as a firm favourite in the minds of consumers, and a force among competitors.”

In redesigning the menu, Maxi’s wanted to establish a definitive brand personality that the consumer would recognise for years to come. As such, the menu incorporates hearty, appetising food photographed on natural and traditional surfaces, evoking the experience of families dining together around the kitchen table.

Consumers can also look forward to a number of new meal offerings, such as scrumptious wraps filled with a variety of ingredients, various grills and meat options served in deep pans as well as the choice of experiencing proudly South African pap as a starch alternative to rice and chips.

Calitz concludes that he is confident that the public will embrace the new menu design and that the franchise will grow its market accordingly.

For more information on Maxi’s, please visit their website at www.maxis.co.za or become a fan of their Facebook page.  

Issued by          :           Kelly Webster

                                    PR Worx

                                    011 896 1818 / 072 204 4920

On behalf of       :           Christo Calitz

Maxi’s

011 608 1999