Maxi’s Ben Fleur celebrates official opening

Johannesburg, 13 March 2012, To officially celebrate the warm and encouraging welcome received from Witbank locals and Maxi’s staff since opening its doors in December 2011, Maxi’s Ben Fleur held their official opening function last night.

The restaurant, located at Ben Fleur Shopping Centre on the corner of Da Vinci and Paul Sauer Street in Witbank, is owned by Keith Hamilton and Cornelia Engelbrecht.

Engelbrecht notes that she and Hamilton are extremely pleased about the highly enthusiastic response the restaurant has received from the Witbank community.

“We have been overwhelmed with the phenomenal enthusiasm that the people of Witbank have shown, and all the well wishes we have received from them for the restaurant’s success. Their support and word of mouth advertising will ultimately drive the success of Maxi’s Ben Fleur.”

Taste Holdings Food Division CEO, Christo Calitz adds that the favourable response to the restaurant proves that it is primed for long term success.

“Undoubtedly, this success tangibly demonstrates that Witbank locals are eager to dine at a quality family restaurant, and have been captivated by the quality of service and food available at Maxi’s Ben Fleur. I am confident that this success will continue well into the future.“

Engelbrecht, who was previously involved in transport logistics, says that the core elements of restaurant franchising, namely people and food, motivated her to become involved with the Maxi’s family.

She concludes that Hamilton and herself aim to make Maxi’s Ben Fleur an exceptional bearer for the franchise’s holding company, Taste Holdings.

“Through looking after our staff and keeping them highly motivated, and constantly providing our customers with a high level of service and value for their money, we plan to ensure that the store becomes the best upcoming new business in Taste Holdings.”

For more information, please visit the Maxi’s website at www.maxis.co.za.

Issued by          :           Madelain Roscher

                                    PR Worx

                                    011 896 1818 / 083 468 6819

On behalf of       :           Christo Calitz

Taste Holdings

011 608 1999