Cash Converters bucks the economic trend
With its number of stores expanding by almost 15 percent in 2017, Cash Converters ’ strong growth has it bucking the uncertain SA economy that particularly bedevils the retail sector. By the end of November, the company will have opened 11 new stores this year. Representation in Mpumalanga has doubled to four and a third store has been opened in Namibia. New stores are being added both in the company’s strongholds such as Gauteng as well as in more sparsely represented areas, such as the Garden Route and Free State, says Cash Converters CEO Richard Mukheibir. New franchisees range from Namibian TV personality and Generations star Dalton Ashikoto in Windhoek to business-school graduate Eric Nkosi in Middelburg. Two husband-and-wife teams have taken up the franchising challenge at Germiston and Kempton Park respectively on the East Rand. “We are well into the company’s expansion plan and aim to add a further 20 stores to the network in 2018 and another 20 in 2019,” says Mukheibir