#SAFranchiseFriday featuring Supa Quick
BACKGROUND Established as an initiative of what was then Firestone South Africa, Supa Quick was started as a collective of small, family-owned tyre retailers who cooperatively would be able to compete against the corporate tyre giants that once dominated the market. Supa Quick was eventually established as an independent company and today operates as a close-knit alliance comprising the franchisor, franchisees and strategically selected supply partners. By offering the benefits of a group structure, volume purchasing power and combined marketing funding and activities, Supa Quick stores are assured of the success of the franchise. As a member of the Bridgestone Group, Supa Quick franchisees benefit from their association with the largest tyre manufacturer in the world. THE CONCEPT Supa Quick stores are franchised in accordance with the business format franchise model that has been refined to become the outstanding business model it is today. The company recently launched their