Is it the right time for SMEs to start exporting?
Bobby Madhav With the South African Reserve Bank (SARB) having revised its economic growth outlook to 0.6% from 0.8% for the year, it is evident that the economy will continue to contract. For SMEs, this means that doing business will be even harder as profit margins get squeezed and consumers start cutting back on spending. “However, this may also be the perfect time for small businesses to expand their offerings to foreign markets, in order to grow, while diversifying and minimising the risks of a weakening domestic economy,” says Bobby Madhav, Head of Trade and Collateralised Trade Finance at FNB Business . Notwithstanding the challenges associated with exporting, there are many benefits for SMEs that can get this right. Madhav says the common question that SMEs often ask is ‘when is the right time to start exporting?’, the simple answer is now; considering that the entrepreneur has a solid business concept and management structure, consistently grows revenue and is re