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Maxi’s actively cultivates an interactive space through social media platforms Digital communities using a variety of electronic devices have developed around brands that harness social media platforms like Facebook and Twitter. Yolandi Ferreira, Maxi’s marketing manager, says savvy South African franchisors have recognised just how valuable these communities can be to advance their brands and are actively engaging with them by creating an interactive space in which consumers can communicate both their good and not so positive experiences. Digital publishing has become a part of today’s retail world and restaurant franchisors like us have learnt very quickly to promote our brands on social media platforms to encourage consumers to try us out and to keep coming back. There’s a lot of material to draw from in order to present content that is always engaging. In addition to our menu and special offers, we talk about our Corporate Social Investment programmes, community events, m...