SUCCESSFUL FRANCHISING – A QUESTION OF RELATIONSHIPS
(Part 3 of a 4 part series) Advice on franchising by Pieter Scholtz, Master Licensee for ActionCOACH SA. ActionCOACH is one of the fastest growing and most successful business coaching franchises in the world today. In part one and two of this four part series on customer relationships we discussed external relationships, ideal customers, satisfying customers and explored the concept of winning customer service. In this article we will discuss a customer plan and the ladder of loyalty. Any business owner knows they need to do more than just provide great customer service. To be truly effective you need to implement a customer service plan, and an effective customer service plan will incorporate the following points: · Identify your ideal customers. Find out who they are. · Create a customer service vision. Remember, customer service is about understanding that little things are important. You need to make an impression on your customers. · Conduc